"Art is long; life is short; opportunity is fleeting; judgement is difficult; experience is deceitful." -Hippocrates of Cos
Kent Bottles, MD from Journal of Medical Practice Management (JMPM) made a great podcast with Nick of Blogborygmi, founder of Grand Rounds. The podcast is 25 min long and some of the discussion is especially worth noting.
The real sign that medical blogging has arrived is that antagonism is starting to brew between bloggers and established peer-reviewed research publications. George D. Lundberg, MD, editor-in-chief of Medscape/WebMD, former editor of the Journal of the American Medical Association (JAMA) is the ultimate representative of "mainstream medical media" establishment. This means he has much in common with Dan Rather. In fact he had a rather Ratheresque experience at JAMA not that long ago.
Dr. Lundberg blasts weblogs as untrustworthy in his video editorial: "Is There a Place for Medical Blogs in a Medical Media Company?". The editorial goes on to denigrate blogs as "communication anarchy", "troubled teenager peer-to-peer telephone calls", "conversation in a crowded bar" and so on. He questions whether medical blogs should be given any credibility whatsoever. Still there is a reason you may want to listen to him. His voice gives him away. It is trembling. He has every reason to be afraid.
Our take:
Many bloggers have already picked apart Medscape editor's argument. The only thing we would add is to try and put this in perspective. I have nothing against peer-reviewed publications in the flavor of JAMA and Medscape. They were
the best model, the 19th century could offer. As a communications format it ranks as one of the most important human advances. Right up there with steam engine. But it does not mean it is the best format today, nor are these publications infallible.
To be fair, some of the points of George Lundberg are valid. Yes, there is a lot of junk in blogosphere and not every post is vetted and thoroughly reviewed. Yes, there are bloggers out there who have an agenda to push (who does not?). Sure, there is not always a clear line drawn between opinion and fact. Of course a blogger must observe the priniciples of privacy and ethics. Yet, none of this means blogging should be dismissed out of hand. An opportunity to democratize publishing and editorial process should be welcome. The community can moderate itself. Democracy does not equal anarchy.
The real beef of the esteemed Medscape editor against blogs is all about power. The world where only "a few good men" get to decide what others see and think is a nice place if you are among them. It can get very annoying when someone says the emperor is not fully clothed.
Open Media is here to stay and Open Medicine is upon us. As the community matures there will be more than enough opportunity for bloggers to point out flaws in the status quo of "peer-reviewed publications" and develop a better alternative. Remember Rather.
UPDATE (01/19/2006): The latest is our direct debate with Dr. Lundberg: EXCLUSIVE: Medscape's George Lundberg on Open Media: “Let a thousand flowers bloom”
We feel somewhat sorry for the tone of this post, given that Dr.Lundberg has recently accepted blogs, as we discussed here: Medical Media Transformation.
Still, going from opponent to supporter in about a month is quite amazing and further testifies to the power of the medium. As does our ability to correct ourselves in real-time.
Expect us to continue reporting on this transformation.